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NEW YORK Whatever you’re doing in direct sunlight, Banana Boat has got you covered.
That’s the pitch of a new campaign, via Grey, New York, for the sun care brand. It’s a departure from Banana Boat’s traditional fun-in-the-sun creative, accompanied by tags like “Play Out” and “Get on the Banana Boat.”
Dubbed “At Your Service,” the new creative launches next week and features butlers brandishing large yellow umbrellas to protect a melange of runners, sunbathers, Frisbee players, volley players, bicyclists and beach walkers from harmful UV-A and UV-B rays.
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