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An alliance between Grey and 360 to pitch BellSouth’s $120 million ad account could lead to a buyout of the Southeast shop.
Joel Babbit’s Atlanta agency and New York-based Grey combined resources to get into the finals of the BellSouth review.
“We felt we brought something to the table, but not every thing needed to win the business ourselves,” said 360 chairman Bob Cohn. “Our option was not to pitch, or find somebody and do it with them.”
Grey executives declined com ment, but sources said the agency is looking to expand its South east presence, with Atlanta a target market.
Sources said that Babbit and Grey executives, including Steve Bla mer, president, New York, had been in discussions about a merger centered around 360 and the GCI Group, Grey’s public relations arm.
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