Grey Takes New Shots For Canon

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Grey Advertising will bow the first unified branding effort for all of Canon USA’s cameras in November with a campaign that adds the new line, “What a shot.”
The new theme and campaign evolved from the insight that “pride” and “recognition” are important motivators for all camera users, whether they are point-and-shoot neophytes or professionals, said Hy Rosen, Grey senior vice president, creative director.

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