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An emergency meeting Jan. 27 among BMW, dealer board members and Grey executives from here and San Francisco averted a review of the $30 million western regional account, sources said last week. “The L.A. organization will continue to support and serve BMW from the Los Angeles area,” said Betsy Sperry, the newly installed managing director of all Grey offices in California, based in San Francisco.
The agency’s hold on the account came into question last month after Grey said its L.A.
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