Grey Shuffles the Deck

LOS ANGELES-Grey Advertising’s Los Angeles office has recently made several top-level personnel changes.
Peter Mooney has been elevated to executive vice president, creative director, filling the shoes of longtime chief creative officer Alan Kupchick, who retired last month. Mooney joined the agency last September from Dailey & Associates, where he served as senior vice president, creative director. The move reunites him with John Crosson, who left Dailey last May to become managing director at Grey.
Mooney’s experience includes work on several automotive accounts, having helped steer Acura at Ketchum Advertising in Los Angeles and Isuzu at Della Femina McNamee. “It may turn out to be a good thing to come to Grey, [which has] no car account. Some day it may be serendipitous.”
“Peter adds two dimensions,” Crosson said. “He’s a writing creative director, so he contributes as well as edits.” Mooney’s first work for the agency was the shop’s recent Lucky supermarkets campaign.
The agency has also added Darlene Hayman as executive vice president, media director. Hayman joined the shop after a three-year stint as media director of Seiniger Advertising, Beverly Hills, Calif., where she directed media for Hitachi, IMAX and Ringling Bros. She also has worked on Procter & Gamble, Redken and Doubletree Hotels while at the now-defunct GBF/Ayer in Los Angeles.
“Grey is going through an evolution,” said Hayman. “It’s a great old brand that’s being revitalized. I saw myself as part of [the] team.” ƒ