Grey Shows Pro Gridder's Sensitive Side

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NEW YORK Green Bay Packers quarterback Brett Favre will star in an ad campaign for Sensodyne toothpaste in which he explains that he uses the product because it helps “tackle [my] problem of having sensitive teeth.”

The effort, “Experts,” via Grey Worldwide, New York, is the first time the GlaxoSmithKline Consumer Healthcare product is using a celebrity spokesperson.

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