Grey Up to 'Scratch' on Lottery

Grey Advertising’s first full campaign for the New York State Lottery will introduce the Scratchers game and carry a new tagline, “Saving New York from the ordinary day.”
Grey’s spots revolve around “Scratcher Guy,” who holds down a workaday job as a clerk in a convenience market. Secretly, he envisions himself as a superhero, saving New Yorkers from boredom and mediocrity. Periodically, he whips off his apron and wears it as a cape.
The first 30-second spot shows him dolling out new “Ticket to Ride” cards–where players can win a new car–to people stuck in a traffic jam.