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Grey has won two consumer healthcare accounts, adding global advertising duties for GlaxoSmithKline’s Panadol pain-relief brand and Bausch & Lomb’s pharmaceutical business unit.
Billings for Panadol are $100 million, while the Bausch & Lomb assignment is worth $50 million, sources said.
The GSK business had primarily been at Grey’s WPP corporate sibling Ogilvy & Mather, which handled the chores in regions like the U.K. and South America. Grey already worked on the brand in several Asian markets.
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