Grey Preps for Cisco

Grey’s San Francisco office is ramping up to handle its first major new account, Cisco, since reshuffling top-level executives over the past several months.

The agency’s technology-focused darkGrey unit pitched the $50-60 million business. It was a bicoastal effort, featuring San Francisco and New York executives. Heading the pitch were Dave Tutin, executive creative director of darkGrey, and Casey Jones, president of Grey San Francisco. The Northern California office plans to add an undetermined number of staffers to accommodate the business, sources said.

It is Grey’s first significant win since Jones took the reins last October. Staff changes at the office included the departures of president Kieran Hannon and creative director Alan Randolph and a renewed focus on high-tech. Prior to running the agency, Jones was the point man on the $150 million Oracle business.

Jones declined to comment on the Cisco win.

The review included TBWA\Chiat\Day, Playa del Rey, Calif., (with a pitch team headed by Lee Clow), and JWT & Tonic, San Francisco, sources said.

The incumbent, Hill, Holliday, Connors, Cosmopulos in San Francisco, declined to defend.

Final pitches were held in late May, during which each agency had three hours to present strategy and creative, sources said.

JWT & Tonic drew upon the resources of New York, including North American president Bob Jeffrey, and parent company WPP Group, including Jon Steel, a part-time consultant. Kevin Burke led the San Francisco effort.

—with Andrew McMains

and Kathleen Sampey