Grey N.Y. Taps New CCO

NEW YORK Tor Myhren is joining WPP Group’s Grey in New York as CCO, according to Steve Hardwick, office president. Myhren had been an ecd at Leo Burnett in Detroit.

Myhren succeeds Tim Mellors, who in Janurary was named vice chairman, chief creative officer of Grey Global.

“Tor is exactly what Grey needs right now. He’s got a focus on the idea first, and the execution second, and great digital chops,” said Hardwick. “I’m putting together a team of people here who are all new and we’re going to put a new face on Grey.”

The first member of that team was Nick Childs, president of Cascade Media, who was hired for the new position of director of content development at Grey earlier this week.

Senior hires to come include executives in new business, account management, communications planning and at Grey Alliance, said Hardwick.

Myhren, 35, joins Grey on Oct. 1. “I believe in coming into a place and helping to build a creative culture,” he said. “My particular philosophy has always been fairly media agnostic. I have always tried to create solutions to problems, leading with the idea and not leading with the media buy and allowing it to grow there.”

While at Burnett, Myhren worked on Pontiac, placing the car on NBC’s The Apprentice, partnering with Google for an online push and helping introduce the nameplate to the virtual world of Second Life.

Before Burnett, he was a cd at TBWA\Chiat\Day in Playa del Rey, Calif., working on Infiniti. He also served at Los Angeles independent WongDoody.