Grey Names Ingram U.K. CEO

NEW YORK Tamara Ingram, president of WPP Group’s research consultancy the Kantar Group for the past two years, has been named U.K. Group CEO of WPP’s Grey, a new position, the agency said.

Ingram will report to Carolyn Carter, president and CEO of Grey operations in Europe, the Middle East and Africa.

Both executives are based in London. In addition to that office, Ingram will be responsible for some below-the-line Grey companies such as Joshua (integrated marketing), GCI, Geometry (brand design) and MDS Global Consulting (data analytics).

Ingram, 44, will partner with Grey’s London chairman and ecd Dave Alberts, deputy chairman Nicola Mendelsohn, managing director Chris Hirst and chief planner John Lowery to round out the London management team.

In addition, Ingram will head WPP’s Team Procter, a group of senior executives from various WPP operating companies that determine how best to globally service Procter & Gamble, Grey’s largest client.

In a statement, Carter said Ingram would be “a great center of gravity for all our marcoms operations in the U.K. and a leader and partner for our terrific management team at Grey London.”

Ingram began her advertising career in 1985 at Saatchi & Saatchi in London, rising to CEO of that office in 1995. In 2002, she accepted a position as CEO of Interpublic Group’s McCann Erickson in London, but by early 2004, Ingram was offered the role of president of WPP’s Added Value (part of the Kantar division) and the Henley Centre.

In a statement, Ingram said Grey “has fantastic clients, a deep understanding of building brands and we can engage with consumers at every touch point. Dave Alberts and the management team have done a tremendous job, particularly improving the creative work.”