Grey Lands Smucker's

When Procter & Gam ble began selling its Jif and Crisco brands to the J.M. Smucker Co. last fall, Grey worked hard to retain the accounts. The shop not only held on to them, but with sibling MediaCom, also snapped up creative and media duties for Smucker’s.

The consolidation came without a review after months of lobbying by Grey New York president Steve Blamer, who touted the shop’s “village” structure to woo the client. (In early 2001, he rear ranged Grey into 10 “villages” or boutique agencies.)

“We talked about how we ap proach business from the village point of view,” Blamer said of the Smucker’s win, which was claimed by the Buzz Grey unit.