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By Hank Kim
NEW YORK–Grey Advertising has won the advertising account of the Crane Paper Co. after a creative shootout against incumbent agency Sachs & Rosen here.
The New York office of Grey will handle both the creation of print advertising as well as media planning and buying duties for the Dalton, Mass.-based company.
‘We were looking for a fresh perspective on our communications program after the expansion of our target audience. We loved the way Scott and Eva and their team married emotion to the product benefits in their presentation,’ said Monica Griesdorn, Crane manager of marketing.
She was referring to Scott Kulok, senior vice president and group creative director, and Eva Page, senior vice president of account management at Grey, who headed the agency’s pitch.
‘We couldn’t be more thrilled to have been awarded this account based on our creative ideas,’ said Edward H.
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