Grey Hires Content Chief

NEW YORK The New York office of Grey has reached into the production community to fill the new position of director of content development.

Nick Childs, president of Cascade Media here since 2000, will now manage an integrated content development department that will handle broadcast, print, promotional and digital ads. It will also negotiate the placement of branded content.

Childs’ experience ranges from being a creative consultant on movies made for network TV (Christopher Reeve’s 1998 remake of Rear Window) and HBO (In the Gloaming, which Reeve directed), to directing documentaries and a short film, “The Shovel,” that starred David Strathairn and was recognized as the best narrative short at last year’s Tribeca Film Festival.

Childs, 38, also wrote and co-produced the short, along with Steve Hardwick, president of Grey New York.

He is among Hardwick’s first major hires since taking the reins of the office in May. Childs, who starts today, will report to Hardwick.

“Nick has excelled in all facets of film, TV and interactive media, and I’ve witnessed firsthand his ability to bring out the best in a team,” said Hardwick. “He’ll help us lead the way to fresher, more innovative solutions.”

The agency’s clients include Procter & Gamble, GlaxoSmithKline, Dairy Queen, Diageo and Darden Restaurants.

Before Cascade Media, Childs was a producer and director at MJM Creative Services in New York, where he worked with clients such as IBM, Merck and Apple. He began his career as a producer and director at Sony Television Saturday in New York.