Grey Grudgingly Returns Bronze Lion It Won at Cannes for Questionable 'I SEA' App

Calls attacks on the project 'unwarranted, unfair, unrelenting'

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Without acknowledging any wrongdoing, Grey Group said Wednesday it is returning the Bronze Lion it won at the Cannes festival last month for a refugee-locating app that some critics had deemed fake—and which the agency itself said was not yet usable.

There were problems with the "I SEA" app, created by Grey for Good in Singapore, even before it won the Lion in Promo & Activation on June 20. Earlier that same day, Apple removed it from the App Store after a tech blogger questioned whether it was real.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in