Grey Goose Twists, Stirs and Chills With Vive Le Martini! Campaign

The vodka brand used social media and industry data to declare a resurgence in the cocktail

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Famously served shaken or stirred, the martini is an iconic cocktail. French vodka brand Grey Goose is honoring the classic drink with its new campaign, “Vive Le Martini!” debuting today.

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