Grey Goose Twists, Stirs and Chills With Vive Le Martini! Campaign

The vodka brand used social media and industry data to declare a resurgence in the cocktail

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Famously served shaken or stirred, the martini is an iconic cocktail. French vodka brand Grey Goose is honoring the classic drink with its new campaign, “Vive Le Martini!” debuting today.

“The inspiration for the Vive Le Martini! film came from wanting to celebrate both Grey Goose as the quintessential vodka, and the martini as an iconic cocktail that allows the flavor and quality of ingredients to really shine through,” Grey Goose global vice president of marketing, Martin de Dreuille, told Adweek.



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