Grey Goose Blooms With Vibrant Debut of a New Line of Infused Vodkas

A bold short film marks the arrival of the brand's botanical creation, Essences

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A new vodka is hitting the shelves, with the help of a gorgeous film that promises springtime in a bottle.

Legacy spirit brand Grey Goose has announced the arrival of Essences, a line of vodkas infused with real fruit and botanical essence. The collection includes three new flavors: strawberry and lemongrass; white peach and rosemary; and watermelon and basil. In celebration of the blossoming line’s arrival, Grey Goose collaborated with agency MullenLowe LA on a dazzling campaign that will serve as its biggest launch since Grey Goose Original.

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