Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ally Financial has confirmed the selection of Grey Group units Grey and G2 to handle its creative business, currently split among a dozen or so shops.
The assignment includes traditional advertising, as well as digital, direct and retail marketing.
The bank holding company is expected to increase its total media spending to $200 million this year.
The shift came after a review in which there were three other contenders: Leo Burnett in Chicago, Venables Bell & Partners in San Francisco and the primary incumbent, Bartle Bogle Hegarty in New York.
Grey
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in