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Just as the lights began to dim in California, the state quietly handed Grey’s office here a $40 million campaign aimed at getting residents to cut back on power consumption.
“They called and said, ‘We have an emergency and we need your help,’ ” said John Crosson, president of Grey’s Western division. The California Department of Consumer Affairs, he said, turned to Grey during the power crisis because of the agency’s work on the state’s lottery campaign.
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