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NEW YORK Masterfoods has awarded Grey the creative advertising account for its new candy, Aqua Drops, the client confirmed.
Jeffrey Moran, Masterfoods’ marketing communications manager, confectionery, said the company plans a rollout of the “hydration” product and a print advertising campaign from Grey in November.
Aqua Drops will be available in two flavors—mint and citrus. Grey’s Sticky Grey is producing the work, an agency rep said.
“It’s a hydrating product that you eat between meals. It’s about hydration and long-lasting refreshment,” Moran said.
Moran
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