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NEW YORK Grey here is preparing to launch its first work for America’s Natural Gas Alliance this weekend.
The agency prevailed over finalists GSD&M in Austin, Texas, and GMMB, the Washington, D.C., firm that worked on Barack Obama’s presidential election campaign.
Ad spending is undisclosed, but executives from the new education and advocacy group have been quoted as saying ANGA will spend $80 million on its first national campaign.
In addition to Grey in the lead role, WPP Group siblings Maxus (media), Hill & Knowlton (public relations) and Wexler & Walker (public policy) participated in the pitch and will work on the business.
ANGA,
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