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Grey is closing its Dallas office.
The satellite, located in Irving, Texas, will shut down at the end of the month.
The proximate cause, sources suggested, was the loss of two significant advertising accounts to another Dallas shop, The Loomis Agency.
The announcement that Grey would close the 11-person office came the same day Pro-Cuts Franchise Corp. awarded its $2 million creative and media account to Loomis. Pro-Cuts, based in Hurst, Texas, has franchise locations in 38 markets.
A week earlier, Grey lost the estimated $7 million account of the Texas Dairy Queen Operators’ Council to Loomis.
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