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Grey has edged past McKinney & Silver in the competition for Aetna’s $40-50 million marketing business.
New York-based Grey got the nod from the Hartford, Conn.-based insurers review committee, but must now make a final presentation in the weeks ahead to Aetna’s new CEO, John Rowe, source said.
Alex Kaufman, Aetna’s head of advertising and brand management, declined comment, as did executives at both Grey and McKinney
Ironically, McKinney, which had shared Aetna project work with Waylon Ad in St.
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