Grey Blazes Western, National Trails for BMW

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

LOS ANGELES Two spots breaking regionally for BMW’s launch of its new X3 this week close a long drought for the Western region advertising of the brand.

In having its work run as both regional and future national spots, Grey Global Group’s Grey, which won the account last December after a review, accomplished a feat that had become increasingly difficult and rare for BMW’s previous Western agency, Mendelsohn/Zien.

“The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in