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‘Fun’ Is Key for Gaming Site Ads; Branching Out Foreseen
NEW YORK–Grey Entertainment breaks its first national branding campaign this week for new client Uproar.com, a gaming Web site that is looking to become a household name.
TV, radio and outdoor ads break today to coincide with the redesign of the Uproar site, which launched in February.
“There’s a huge opportunity to emerge as a leader in entertaining consumers on the Internet,” said Uproar president Chris Hassett, who pegged media spending behind the campaign at $10-12 million.
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