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BOSTON WPP Group’s Grey said it has been awarded the global Escada fragrances business from Procter & Gamble.
Callegari Berville Grey in Paris added the account without a review based on previous efforts for P&G fragrances such as Hugo Boss, Jean Patou and Lacoste. Grey has been on P&G’s roster since 1956.
The global budget was not disclosed, but Escada spent $2 million last year in domestic paid media, per Nielsen Monitor-Plus. All told, Grey’s agency network now handles some $80 million in P&G fragrance business.
Escada had recently worked with independent Wieden + Kennedy in Amsterdam, the Netherlands.
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