Grey Adds Depth in the Retail Arena

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NEW YORK J. Brown/LMC Group, a unit of Grey Global Group, has entered into an alliance with a Dallas agency to strengthen its in-store marketing and promotions execution, Grey confirmed on Friday.

The Stamford, Conn., company is acquiring a stake in Crosscut, a division of Crossmark in Dallas. Marketers employ Crossmark sales teams to monitor retail chains such as supermarkets and convenience stores to ensure that promotions and inventories are implemented and maintained.

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