Greta Thunberg’s Organization Just Created One of the Most Visceral Climate Crisis Ads Ever

Fridays for Future seeks to end the apathy

A burning home and its oblivious residents serve as blunt reminders of the threats of climate change. Fridays for Future

For all its good intentions, advertising around the climate crisis has yet to break through. The perils of the current Covid-19 crisis have snapped the world into large-scale action, but activists have never managed to create similar urgency around the slow burn of a degrading planet.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.