Greta Thunberg's Organization Just Created One of the Most Visceral Climate Crisis Ads Ever

Fridays for Future seeks to end the apathy

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For all its good intentions, advertising around the climate crisis has yet to break through. The perils of the current Covid-19 crisis have snapped the world into large-scale action, but activists have never managed to create similar urgency around the slow burn of a degrading planet.

That’s not to say that advertising around climate urgency isn’t good—quite the opposite, actually. However, some may argue that a more direct approach is now necessary. Since 2018, climate

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