Agency: W/USA, Chicago
Art Director: Stephen Foster
Copywriter: Laurence Klinger
Photographer: Paul Lecat
Client: Grendha Shoes, Sao Paulo, Brazil
He’s just tried ’em out and thinks they’re perfect,’ says the headline for this trade ad for Grendha Shoes. And who’s that tattooed hulk holding the dainty plastic shoes? That, shoe dealers are told, is Grendha’s quality-control department, and he’s very picky about shoes.
Grendha started the fad for the plastic ‘jellies’ when it first began manufacturing them in 1971 in Brazil.