Grendha Shoes: JELLIES IN A JAM

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.





Agency: W/USA, Chicago
Art Director: Stephen Foster
Copywriter: Laurence Klinger
Photographer: Paul Lecat
Client: Grendha Shoes, Sao Paulo, Brazil
He’s just tried ’em out and thinks they’re perfect,’ says the headline for this trade ad for Grendha Shoes. And who’s that tattooed hulk holding the dainty plastic shoes? That, shoe dealers are told, is Grendha’s quality-control department, and he’s very picky about shoes.
Grendha started the fad for the plastic ‘jellies’ when it first began manufacturing them in 1971 in Brazil.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in