Greeting Card Site Traffic Dips with Fees

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK — With Valentine’s Day less than 24 hours behind us, greeting card sites are already moving on to the next occasion. “Celebrate winter,” some encourage, while others tout St. Patrick’s Day.

Despite the seemingly endless stream of marketable holidays, the leader in online greetings is experiencing traffic declines as it tries to reduce its reliance on an ad-based revenue model, according to Jupiter Media Metrix.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in