Greenville, Spartanburg and Asheville

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The regional market Greenville-Spartanburg, S.C./Asheville, N.C., is composed of three very distinct cities, which presents some interesting choices for the media serving the area. The biggest contrast is between the more populous centers in South Carolina and the more rural and mountainous Asheville. TV stations looking to appeal to the entire market must cover the news across all three cities and broadcast multiple weather forecasts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in