Greenville, Spartanburg and Asheville

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The regional market Greenville-Spartanburg, S.C./Asheville, N.C., is composed of three very distinct cities, which presents some interesting choices for the media serving the area. The biggest contrast is between the more populous centers in South Carolina and the more rural and mountainous Asheville. TV stations looking to appeal to the entire market must cover the news across all three cities and broadcast multiple weather forecasts. Each city has its own newspaper: The Greenville News and Asheville Citizen-Times, owned by Gannett, and the Spartanburg Herald-Journal, part of the New York Times Regional Newspaper Group.

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