Greenpeace's Protest Ad Aims to Pressure UK Into Plastic Waste Export Ban

The 'Wasteminster' animated film was produced by Park Village

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

To highlight the levels of plastic waste being exported out of the U.K. on a daily basis, Greenpeace has released a film questioning the government’s claims to be a leading force for sustainability against a tidal wave of pollution.

The “Wasteminster” ad spot, produced by Park Village, features an animation that sees Prime Minister Boris Johnson deliver a speech on the nation’s pollutive output while being rained on and then carried down Downing Street by a tidal wave of plastic bottles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in