Greenpeace Says Its Intention Is Not to 'Weaken' Ad Industry as It Calls for EU Ban on Fossil Fuel Marketing

The environmental group has teamed with other campaigners to lobby the EU

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The growing urgency and the conversation around the climate crisis is almost at fever pitch ahead of the upcoming United Nations Climate Change Conference, or COP26, where world leaders will discuss their future environmental commitments. In advance, a campaign involving 20 green organizations—including Greenpeace—has begun calling for a ban on the advertising and sponsorship promotion of fossil fuel brands.

As many of the advertising industry’s biggest clients are fossil fuel brands, such as Shell and BP—which have also promoted renewable energy initiatives in recent years—the impact of such a ban would be hard-hitting, but necessary on a global scale, green campaigners argue.




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