For Greenpeace, No Day Like Today

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Greenpeace doesn’t often follow the lead of Twentieth Century Fox. But the environmental group is imitating the massive marketing push for The Day After Tomorrow to raise awareness of the real dangers of global warming.

A spoof Web site,, looks a lot like Fox’s, down to the colors, navigation bars, even a rudimentary trailer. But the language is tweaked: “The day after tomorrow. Where will you be?” becomes “The day is today. What will you do?”

“In the film The Day After Tomorrow, a catastrophic shift in climate pushes the world over the edge and into a devastating ice age,” the site reads.



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