Greenberger Embarks at Zenith

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As one who studied military history before starting a career in advertising, it is only natural that Steve Greenberger would take inspiration from the likes of Napoléon and apply it to media buying.

“It’s knowing the landscape of the battlefield before you make your move—and always take the high ground,” said the 48-year-old Greenberger, who was hired last week as svp, director of print at Zenith Media USA in New York.

He succeeds Melissa Pordy, who left the agency in February after a five-year tenure.

Greenberger, a 25-year media veteran, said he plans to refocus the print-buying process on magazines’ content rather than on demographics.





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