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Amateurs Get ‘A Feel for Your Game’ in Latest TV Campaign
By Lauren Wiley
BOSTON–When the creative team at Greenberg Seronick O’Leary
& Partners needed amateur golfers for the latest television spots from Spalding Sports Worldwide, they didn’t put out a casting call.
They simply chose two men playing on the Orlando, Fla., golf course where they were shooting the commercials. “We were looking for real people,” said Gary Greenberg, co-creative director of the Boston shop.
When the two golfers, Rob De-Sormier and Ken Meyer, were asked to star in spots for Ben Hogan irons, “they were just blown away,” Greenberg said.
The spots aim to show that anyone can use the high-quality, professional irons to improve their shots.
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