Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Managed Care Client Taps Boston Shop for Print, Direct Mail Work
BOSTON–The direct marketing division of Greenberg Seronick O’Leary & Partners has landed the integrated account of a New York-based healthcare client. The assignment could be worth $5-8 million within the next year.
HealthFirst, a not-for-profit managed healthcare provider, selected the Boston shop following a review of undisclosed contenders in New England and New York.
Billings are $2 million through year’s end but are expected to increase fourfold next year, said Greenberg Seronick vice president David Sarlitto, who oversees the agency’s direct marketing group.
A print and direct mail campaign with a branding message will break in four to six weeks and target Medicare recipients in Queens and Nassau counties in New York, Sarlitto said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in