Greenberg Direct’s First Account Win: Holmes Products

The direct marketing division of Greenberg Seronick O’Leary & Partners picked up its first new business win last week, an assignment from Holmes Products.
The Milford, Mass.-based client manufactures and distributes fans, humidifiers, air purifiers, dehumidifiers and air filters through wholesale outlets and department stores across the country.
The direct marketing division will create both brand-building and product-specific campaigns for the client.
Greenberg Seronick launched the new unit in the spring when David Sarlitto joined the $32 million Boston-based agency as managing director of direct marketing.
Previously, Sarlitto had run the direct marketing division of Duffy & Shanley in Providence, R.I.. –David Gianatasi