Green team: the environmentally correct founder of the Body Shop gives the American Express card a '90s kind of charge

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

This is the sixth offering in American Express’ “service establishment” seri…While the draw of the Harry Cipriani spot, for example, is his quiet courtliness, this profile is something else entirely. Anita Roddick, founder of The Body Shop and worldwide marketer of environmentally conscious creams and scrubs, is a woman who prefers to let ‘er rip.This

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in