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According to a new research report from RSR Research, an environmentally friendly focus is not a “fad,” but rather a strategic initiative being employed by the best-performing retailers across all corners of the enterprise.
Despite economic concerns, retailers remain more committed than ever to environmental issues, according to the report. While cost savings dominate the motivators behind retailers’ investment in “green” strategies, RSR research found winning retailers place equal weight on brand-building opportunities, positioning themselves to capture demand from consumers seeking environmentally friendly companies—not just in the products they sell, but as a member of their community.
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