Green Is the New Black: Levi’s, Nike Among Marketers Pushing Sustainability

Responding to a consumer behavior shift

Levi’s boasts of designer jeans made out of used plastic bottles. Nike tempts runners with knitted sneakers that it claims cut manufacturing waste by 88 percent. These products may be the tip of a marketing iceberg, as new research shows a growing pool of global consumers are demanding that mainstream brands be sustainable.

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