Green Mtn. Shops Craft Formulas To Hit the Lottery

BOSTON-Four agencies have made bids to handle the $600,000-$1 million ad account of the Vermont Lottery Commission in Montpelier, Vt.
Seeking to unseat incumbent KSV Communicators in Burlington, Vt., are The Hayes Group in Williston, Vt., The Imagination Co. in Bethel, Vt., and Paul Kaza Associates in South Burlington, Vt.
The four shops are being judged on their written responses, and no final presentations are required, said Fred McGibney, director of the Vermont Lottery.
A decision is expected soon, and the winning shop will be awarded a two-year contract with a pair of single-year renewal options, McGibney said.
The state’s current contract with KSV expires on June 30.
-David Gianatasio