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Green Mountain En-ergy has awarded its $8 million account to The Zimmerman Agency.
“This is a very competitive, rapidly evolving category,” said John Savage, chief marketing officer at GME. “We didn’t need another agency, we needed a partner that could combine innovative brand development, client service and outstanding creative. Zimmerman proved to be that partner.”
Founded in Burlington, Vt., GME is an energy marketer serving consumers in California, Pennsylvania, New Jersey and Connecticut. It purchases electricity from renewable sources such as wind and water, as well as power generated from natural gas and oil.
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