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Greco Ethridge Group has added the $5-7 million account of industrial e-commerce firm Vendquest.com following a review of undisclosed contenders.
The agency was chosen for the assignment “be-cause of the strength of its business-to-business marketing communications … and ability to provide the focus of a small agency combined with the breadth and depth of a much larger firm,” said Joe Weinhoffer, president of the Murray Hill, N.J., client.
“This is where we want to be,” said Paul Marobella, who helms the agency’s office in Boston.
Even so, Greco Ethridge has been burned before, most notably by TradeOut.com,
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