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In the fall of 2015, Whirlpool launched a pilot program in Fairfield, Calif., and St. Louis that put a whole new spin on the concept of wearables. We’re not talking about internet-connected garments. Rather, the technology powering “Care Counts” consisted of conventional washing machines and dryers, donated by the client to initially 17 schools. The goal: provide students with clean clothes in order to boost their confidence, reduce truancy, and increase kids’ desire to connect with their peers and teachers in classrooms every day.
This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.
