Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In the fall of 2015, Whirlpool launched a pilot program in Fairfield, Calif., and St. Louis that put a whole new spin on the concept of wearables. We’re not talking about internet-connected garments. Rather, the technology powering “Care Counts” consisted of conventional washing machines and dryers, donated by the client to initially 17 schools. The goal: provide students with clean clothes in order to boost their confidence, reduce truancy, and increase kids’ desire to connect with their peers and teachers in classrooms every day.
Research suggests that students are 20 percent more likely to skip classes when they don’t have clean clothes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in