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You don’t have to go to Nashville to find country music. But who would think of going to Detroit?
J. Walter Thompson’s Detroit office created a country music CD as part of its introduction of the new line of Goodyear commercial truck tires. Titled Rolling Across America, the album features a collection of original songs with trucking themes.
The CDs were available at a recent Goodyear dealer’s conference. Wider distribution to truck drivers and owner-operators is now under way.
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