Grand Marketer of the Year 2010: James Moorhead, Old Spice

“I always wanted to be a marketer from when I was little. I had an uncle who’d been in the business. I heard P&G was the place to go and I applied in 2000 for an internship, and I wrote to some Williams grads who were at P&G,” he says. He managed to score an internship on the Olay brand. Looking back, Moorhead remembers that he was “super-jealous of the Old Spice intern and super-jealous of the Old Spice brand manager.”